ROAD-TO-TRAIL PERFORMANCE
Modern runners often face a challenge: Traditional road shoes are unstable on trail and lack the necessary traction. Most trail shoes are uncomfortable and overbuilt for road running. This creates a gap for a shoe that combines the best characteristics of both, offering a streamlined, versatile solution to support the transitional running style of the modern runner.
Year: 2024
Duration: 18 Months
Role: Design & Development Lead
Scope: Led creative direction, sample revisions, and all factory communication. Developed concept sketches, tech packs, and material specifications.
Design a running shoe for modern runners transitioning between road and trail.
prompt
Traditional road shoes lack traction on trails, and most trail shoes are overbuilt for roads. This project addresses the need for a streamlined solution that balances comfort and stability for transitional runners.
